Joanne Brooks – The Circle Builder – proves that the most radical business strategy is the one we’ve been taught to avoid: collaboration over competition.
After building a $30 million enterprise by partnering with her three biggest competitors (not crushing them, but circling with them), Joanne discovered what MBA programs don’t teach: sustainable growth comes from circling stronger, not competing harder.
As founder of Navig8 Circle and creator of Her Transformation, Joanne transforms exhausted high achievers into leaders who breathe. She serves female entrepreneurs who’ve ticked all the boxes yet find their businesses running on personal energy instead of sustainable systems.
As a She Talks Ambassador for the 10,000 Women Rising campaign, Joanne challenges the linear “ladder climbing” model that burns out female leaders. Instead, she teaches circular growth through her proprietary C.O.L.L.A.B.O.R.A.T.E. Framework and the “10 Circles Bold Women Actually Use.”
Her approach is revolutionary yet human: women don’t grow in straight lines – we grow in circles. Each rotation through vision, purpose, energy, and boundaries brings deeper wisdom, not repetition. The result? Businesses that breathe, leaders who last, and legacy built through rhythm, not rush.
Through Her Transformation’s five-mentor collaborative model, women learn to lead from centre rather than chaos, discovering that structure can support instead of suffocate, that strategy needs soul to stand, and that breathing room creates breakthroughs.
The Circle Builder’s message is simple but radical: the most powerful women don’t reach the top alone. They build circles and rise together.
Because circles hold what straight lines break.
